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How to change permalinks in WordPress without losing traffic

WordPress is the best CMS (Content Management Site). We all know this because we can make such blogs and websites with the help of which we can customize to any extent.

Another great thing about WordPress is that it is very easy to use it and you can learn to use it well only after working with it for few hours. Apart from this, you will find millions of tutorials all over the internet about WordPress, which will help you a lot.How to change permalinks in WordPress without losing traffic

We have already shared many tutorials about WordPress on this blog with you so that you can understand every aspect of WordPress and be able to create a great blog or website.

One thing that takes time to learn with WordPress is Search Engine Optimization.  The reason for this is that any on page SEO can learn well only when they implement it themselves.

How to change permalinks in WordPress without losing traffic


In this article, I will talk about an improtant SEO aspect of WordPress and will tell you how you can change your permalink structure without losing your traffic in WordPress.

Why and how to change WordPress Permalinks?

Before I start my tutorial, I recommend you to read the post below.




This post will help you understand which permalink structure is the best and is SEO friendly.

Now if you have created a new blog, and you have changed the permalink structure as soon as you create a new blog, then you are on the right path.  But many new bloggers do not change the permalink structure while creating their new blog.  Many of them keep the default permalink and later realize that they have to change the permalink structure.

Now when you change the permalinks after publishing some blog posts on your blog, then there is a chance that your blog will be broken.  By Broken here I mean that many page errors will start to show and you will lose link juice.

In this guide I will share with you how you can change your permalinks without damaging your traffic and link juice.

So for now I assume that those who have a blog that has some blog posts publish, and now you are trying to change permalinks.

In most cases, WordPress handles redirection automatically and you don't have to worry about anything. What you just have to do is go to Settings> Permalinks and choose the permalink structure that you want to keep. I always recommend using /% postname% permalink structure, as we have also mentioned in an article above.

Once you change the permalinks, open any of your old permalink and then check whether it is redirecting you to your new permalink. If yes, then congratulations you do not need to do anything now, if not then keep reading.




Many times what happens is that the old permalinks start to show 404 error. In such cases you have to check your .htaccess file. You have to change the permission of your .htaccess file to 777 and then repeat the process mentioned above. By doing this your problem should be removed. When you change from Day and Name permalink to% postname% permalink, you can use this code in the .htaccess file, with the default .htaccess code in Wordpress. Also make sure that your .htaccess file also contains the following lines.

# BEGIN WordPress
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
# END WordPress
If you have also internal linked your blog posts earlier, then you can install this plugin named broken link checker plugin and can also update old URLs quickly on new ones by using its redirection module.  If you are familiar with WordPress, you will not face any problem in following this method.  If you are not familiar, you can tell me through comments and I can also do this for you. How to change permalinks in WordPress without losing traffic

Let me know if you have any questions related to this post?

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